Alpha Wins Two Categories at the European Agency Awards 2025
The achievement highlights the ability of Baltic communications agencies to deliver European-level campaigns with tangible social impact.
More than 300 agencies from over 40 European countries participated in this year's European Agency Awards, competing across a wide range of advertising, public relations and digital marketing disciplines. The international judging panel recognized Never Alone! for its strong human-centered message, social relevance and exceptionally coordinated integrated approach.
The campaign was developed at a time when public concern about child safety was growing in Lithuania. Thousands of children go missing every year, while public communication around the issue often lacked a unified and hopeful message.
The campaign sought to transform fear and uncertainty into awareness and action by encouraging parents to discuss safety with their children and view technology as a tool for support rather than control.
Built around the creative concept "Do You Know Where Your Kevin Is?", inspired by the classic film Home Alone, the campaign combined humor with genuine emotional resonance.
The initiative evolved into a nationwide conversation, spanning television, digital media, radio, influencer partnerships and collaborations with public organizations. As a result, the campaign reached nearly the entire parent audience in Lithuania, significantly increased awareness and downloads of the Findmykids app, and, perhaps most importantly, helped spark a broader public discussion about child safety.
"We are extremely proud of our team's work and this international recognition," says Lauris Špillers, Board Member of Alpha.
"These awards demonstrate that when a genuine story is combined with a creative and integrated approach, it is possible to achieve more than communication results alone. Communication can also drive positive change in society. We believe that is the true purpose of modern communications."
Alpha is one of the leading full-service communications agencies in the Baltic region, operating across Latvia, Lithuania and Estonia. The agency combines expertise in public relations, marketing, digital advertising and media strategy to help organizations create meaningful content that builds trust and public engagement.
In 2024, Alpha reported net turnover in Latvia of €2.66 million, representing growth of 34.1% compared with 2023. Profit increased to €113,322, up from €71,878 a year earlier.
Meanwhile, Alpha's parent company in Estonia, AlphaAgency OÜ, has been awarded the Strongest in Estonia 2025 certificate by Creditinfo Estonia. Based on the company's 2024 financial performance, it received an AA ("Very Good") credit rating, a distinction achieved by only 7.6% of companies in Estonia.
