Opening doors in Europe: Kazphosphate’s inauguration and B2B campaign

Client
Kazphopshate
Task
Introduce agriculture business managers and employers from Ukraine, Czech Republic, Poland, Lithuania, and Latvia to a new company entering the European market. Share details about our newly opened warehouse in Europe and extend an invitation to explore and purchase Kazphosphate products.
What we delivered
Organized an inauguration event for the company's first European warehouse and launched a B2B digital campaign across five target countries: Ukraine, Czech Republic, Poland, Lithuania, and Latvia.
year
2023

Solution

We organized an upscale inauguration campaign with the attendance of former Mayor of Klaipeda, Benediktas Petrauskas, and local media representatives. The formal inauguration event transitioned into a warm and inviting celebration featuring food, cocktails, and a DJ. After the grand warehouse opening ceremony in Lithuania, press releases were distributed to mass media, accompanied by articles that acquainted the audience with Kazphosphate’s start of business into the European market. To arouse the interest of potential customers and generate excitement about Kazphosphate and its offerings, captivating banners and engaging videos were created. These promotional materials were strategically placed on various local and global digital media platforms to ensure successful outreach to the target audience.

Results

The campaign achieved a remarkable boost in brand awareness and recognition within the target countries, leading to a significant increase in inquiries, partnerships, and product sales for the company. Furthermore, the campaign's strategic execution successfully doubled the client's planned business goals. The inauguration event attracted positive media attention and word-of-mouth promotion, further amplifying the campaign's impact. With a B2B campaign reach 1+: 91% and 3+: 79% the results were beyond expectations, showcasing the effectiveness of our approach.