Never Alone! – 360° Launch Campaign for Findmykids in the Baltics

To connect with Baltic parents on a deep emotional level, we developed a multi-layered campaign centered around the insight that every parent fears losing connection with their child. Our creative leaned into a playful reimagining of Home Alone, showing how today’s parents aren’t helpless – thanks to tools like FindMyKids.
The campaign spanned digital and traditional media, from targeted display banners and VOD ads to large-scale digital screens in major cities. On social, we activated well-known mom influencers to share real-life stories and demonstrate app features. PR outreach amplified the message with national press coverage and radio interviews, while campaign messaging was tailored to resonate with local values.