Lido

Client

The most popular restaurant and bistro network in Latvia, representing traditional Latvian cuisine.

Task

To increase brand awareness and drive sales for Lido catering, as well as strengthening the loyalty of regular customers.

What we delivered

Lido selection of dishes was introduced to all kinds of gourmets with the creative concept showing one dish with four different dining options for a friendly price.

year

2019

Solution

Highly efficient media and digital planning solutions delivered an impressive online campaign targeting multiple marketing goals and driving product sales. To reach maximum effect, special TV sponsoring and digital campaigns were combined with smart outdoor advertising.

Results

High reach in the target audience. Good sales levels for Lido products. Positive feedback from clients. A very high social media engagement rate for the campaign period. Reinforced loyalty.