Expanding horizons: Promoting Latvian Travel in the Lithuania

Client

Investment and Development Agency of Latvia

Task

Ensure the publicity of Latvian tourism in the Lithuanian market, and stimulate the interest of the Lithuanian target audience in spending their holidays in Latvia and to increase the number of multi-day travelers in the country.

What we delivered

Full scope media campaign in Lithuania

year

2023

Solution

We strategically designed a highly efficient media campaign, combining both online and offline brand awareness initiatives. Our approach involved selecting local TV and radio stations tailored to effectively reach the target audience, alongside implementing intelligent outdoor advertising strategies. Additionally, we ensured a strong online presence through a diverse range of ads and branding solutions, maximizing visibility across digital platforms.

Results

Our media and digital planning solutions resulted in an impressive campaign across online, outdoor, radio, and TV platforms, ensuring a wide audience reach and a significant increase in Lithuanian visitors to Latvia. Throughout the campaign, we reached 97% of target group, surpassing the client's expectations and exceeding set KPIs across all media channels.