Expanding horizons: Promoting Latvian Travel in the Lithuania
Client
Task
What we delivered
year
Solution
We strategically designed a highly efficient media campaign, combining both online and offline brand awareness initiatives. Our approach involved selecting local TV and radio stations tailored to effectively reach the target audience, alongside implementing intelligent outdoor advertising strategies. Additionally, we ensured a strong online presence through a diverse range of ads and branding solutions, maximizing visibility across digital platforms.
Results
Our media and digital planning solutions resulted in an impressive campaign across online, outdoor, radio, and TV platforms, ensuring a wide audience reach and a significant increase in Lithuanian visitors to Latvia. Throughout the campaign, we reached 97% of target group, surpassing the client's expectations and exceeding set KPIs across all media channels.