Batumi! - Refreshing everything: Targeted digital campaign for Saudi Arabia and Israel markets

In light of the enduring heat in Saudi Arabia and Israel, travelers from these regions seek destinations that offer relief from the sweltering temperatures, often gravitating towards cooler, greener environments. With this in mind, we positioned Batumi as an oasis of refreshment, presenting it as a destination where everything – from culture to nature and city life – offers a revitalizing experience for visitors. Our campaign adopted the slogan 'Refreshing Everything,' coupled with the core message 'Discover culture and nature in Batumi, Georgia!' These materials were strategically shared across global digital media channels, employing detailed targeting techniques to effectively reach our campaign's target audience.