Batumi! - Refreshing everything: Targeted digital campaign for Saudi Arabia and Israel markets

Client
Visit Batumi
Task
Promote Batumi as a premier tourist destination, targeting travelers from Saudi Arabia and Israel. Enhance awareness of Batumi's attractions and offerings among these audiences
What we delivered
Creative digital campaign
year
2023

Solution

In light of the enduring heat in Saudi Arabia and Israel, travelers from these regions seek destinations that offer relief from the sweltering temperatures, often gravitating towards cooler, greener environments. With this in mind, we positioned Batumi as an oasis of refreshment, presenting it as a destination where everything – from culture to nature and city life – offers a revitalizing experience for visitors. Our campaign adopted the slogan 'Refreshing Everything,' coupled with the core message 'Discover culture and nature in Batumi, Georgia!' These materials were strategically shared across global digital media channels, employing detailed targeting techniques to effectively reach our campaign's target audience.

Results

As a result of the campaign, Batumi has become a more recognized travel destination in Saudi Arabia and Israel, with the number of visitors from Saudi Arabia increasing by 14%  an from Isreal by 19% compared to last year.